Design for People, Not Awards

Another interesting TED Talk by Timothy Prestero. While he’s talking about the medical devices that he’s been involved in the process of developing, it’s not much of a stretch at all to extend this principle to the built environment: design with people in mind, not awards or accolades for innovation. In the end, it’s people who will have to use and inhabit the built environment, therefore it makes sense for those environments to be habitable and useful. As you watch the video, think about some of the buildings in your city that have won awards for their “innovative” designs, but are practically a nuisance. That’s not to say that there isn’t a place for impressive and artistic, beautiful, and sometimes even perplexing buildings in our cities, but they must be the exceptions, not the rule.


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